Work rewired: How Wrike is driving the next chapter of AI-powered collaboration

One statistic from recent research at Accenture continues to resonate with me: 97% of executives believe AI will fundamentally transform how work gets done within the next year. Yet I’m well aware that many organizations are still searching for the right approach. At Wrike, we believe transformation doesn’t start with AI features; it starts with context, clarity, and a connected system of work.

That’s why we hosted Wrike’s first AI Demo Day last week. We wanted to share where we’re going and how our platform is already helping customers move faster, make smarter decisions, and unlock real business outcomes. We walked viewers through our new Wrike Copilot,  Klaxoon integration, and so much more.

But with Wrike Collaborate on the horizon this October, you might wonder why we decided to give a full demo now.

The answer is simple: AI is already reshaping work in real time. This acceleration demands bold leadership from trusted platforms — and continuing conversations. 

I wanted to dive a bit deeper into the theme I explored at our AI Demo Day with those who couldn’t attend. You can also watch the recording to see the full demos in action. 

From AI vision to execution

At Wrike, we’ve spent nearly two decades leading the charge in collaborative work management, helping companies evolve from static task-tracking to intelligent workflow orchestration. We’ve earned the right to lead this conversation because we’ve consistently built for what’s next, always bringing our customers along with us.

AI isn’t an add-on feature for us — it’s foundational. It shapes how Wrike predicts and adapts to your business.

And while every organization is on a different journey with AI, some just starting, others automating at scale, our role is to meet them where they are with tools that drive value today and scale with them tomorrow.

Why context is everything

Wrike is built to be your system of record for how work gets done. That means we don’t just automate tasks; we understand your workflows, data, and business logic. And in an AI-powered world, that level of context is everything.

For years, we’ve embedded machine learning, predictive analytics, and automation into function- and industry-specific use cases. And we didn’t do it because it was trendy, but because context drives outcomes.

AI is only powerful when it understands the nuances of your industry, your goals, and your data. That’s exactly what Wrike is built for.

Human intelligence + Artificial intelligence = Organizational intelligence

We believe the future belongs to organizations that combine two converging forces:

• Artificial intelligence for speed, scale, and automation
• Human intelligence for creativity, judgement, and strategy

When these forces come together, they unlock something powerful: Organizational Intelligence, or the ability to move as one with insight and agility.

The impact is already measurable. Digital marketing agency Jellyfish set a new standard for agency efficiency using Wrike’s AI. They achieved a 95% time savings when summarizing client calls and action items with Wrike’s AI Summary. This efficiency extends to broader insights, as the team also sees the benefits of Wrike Copilot for bigger-picture work.

We don’t believe AI replaces people. We believe it amplifies what people do best, and helps organizations become more intelligent, adaptable, and outcome-driven.

Wrike Work Intelligence®

Our Work Intelligence® platform is designed to meet the moment. It combines human insight, artificial intelligence, and operational visibility into one unified system of work.

Here’s how:

• AI you can trust: Wrike delivers contextual recommendations with explainable logic. Tools like the Wrike MCP Server showcase how agentic AI can drive complex, end-to-end workflows.
• Data that drives action: We cut through the noise, capturing only the most meaningful signals so teams can stay focused and aligned.
• Security and governance at the core: Wrike provides enterprise-grade transparency, privacy controls, and ethical oversight, ensuring your proprietary data remains protected and trusted.

2025 milestones that move us forward

We’ve made bold moves this year to further scale our platform and our value:

1. Wrike Datahub: Connects siloed organizational data to workflows, turning business knowledge into intelligent action 

More data = deeper context = better decisions

2. Klaxoon acquisition: Introduces advanced visual collaboration with built-in AI, empowering teams to turn ideas into outcomes faster

More modalities of work = more inclusive, adaptable execution

These milestones reinforce Wrike’s position as a multi-product platform and extend our reach across industries, teams, and use cases.

Building smarter organizations

Yes, AI is everywhere. But real transformation happens when AI is strategically integrated into how people work, not just added on as a feature.

That’s why Wrike is focused on building not just smarter tools, but smarter organizations. We’re helping teams move faster, collaborate more effectively, and deliver results at scale.

And this is just the beginning.

Join us at Collaborate

If our AI Demo Day was the first step, the next one is even bigger.

At Wrike Collaborate this October, we’ll unveil the next wave of innovation: new product advancements, expanded AI capabilities, and real-world customer stories that bring our vision to life. We want you to join us in October. You can register now and be the first to see what’s next.

Let’s rewire work — together.