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Maria Waida

Maria Waida

Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.

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The Most Common Marketing Mistakes: How to Avoid Them
Marketing 10 min read

The Most Common Marketing Mistakes: How to Avoid Them

There is so much involved in starting a business, it’s understandable when things fall through the cracks. Unfortunately, marketing is one area that many new business owners neglect or treat as more of an afterthought. Developing a marketing strategy is just as important as developing a budget. It is a key element in growing a customer base and generating revenue. This is not a simple process; mistakes are often made.

A Step-by-Step Guide to Using a Punch List
Project Management 10 min read

A Step-by-Step Guide to Using a Punch List

Got a never-ending list of project tasks to complete? A punch list can help. This project management tool is frequently used by construction managers, but it can help teams in any industry manage both old and new tasks that need to be revisited or monitored.  In this article, we’ll explain what a punch list is in

A Quick Guide to the MoSCoW Method Technique
Productivity 10 min read

A Quick Guide to the MoSCoW Method Technique

The MoSCoW method is a prioritization technique used by project and campaign managers to work smarter not harder. In this quick guide, we’ll explain exactly what the MoSCoW method is, how it works, and provide some examples you can use to inform your own analysis. Keep reading to better understand the various categories within the

How to Write a Killer Sales Pitch (With Examples)
Leadership 10 min read

How to Write a Killer Sales Pitch (With Examples)

An effective sales pitch email is a gamechanger for teams wanting to reach the next level. It sounds difficult, but our guide on how to write a sales pitch that wins clients will provide all the tips you need to convert leads.  Keep reading to learn more about why sales pitches are important plus tips

Cycle Time vs. Lead Time: Everything You Should Know
Project Management 10 min read

Cycle Time vs. Lead Time: Everything You Should Know

Lead time and cycle time are often confused with one another. Both cycle and lead time are important time metrics in manufacturing, but they’re also important strategic tools for project management. Project managers and team leaders need to fully understand their differences and similarities to harness their power.  In this article, we’ll go over cycle time

What is Takt Time & Why Does it Matter?
Project Management 10 min read

What is Takt Time & Why Does it Matter?

Even though it’s a simple concept, takt time can be a very powerful tool for project managers who need a more productive strategy. Knowing the exact production rate of a project will help you avoid running out of time or resources. It will also help your organization increase profits and better serve customer needs. In

How to Plan a Virtual Christmas Party for Remote Employees
Workplace Trends 10 min read

How to Plan a Virtual Christmas Party for Remote Employees

As 2021 draws to a close, many employees are still working remotely across the world. With this in mind, businesses are looking at how they can involve everyone within their organizations in a fun and memorable virtual Christmas party. In this guide, we’ll provide practical insight into the planning and hosting of virtual Christmas parties.

How to Track your Digital Channels with Digital Marketing KPIs
Project Management 10 min read

How to Track your Digital Channels with Digital Marketing KPIs

In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a

What Is a Velocity Chart in Agile?
Project Management 7 min read

What Is a Velocity Chart in Agile?

Discover the value of using a velocity chart in Agile projects. Learn how to calculate team velocity and turn that information into actionable insights.

How To Get the Most Out of Stand Up Meetings
Productivity 7 min read

How To Get the Most Out of Stand Up Meetings

Hold a productive stand up meeting that makes your teams more effective and results in better collaborative project planning. Plan it in Wrike.

Push vs. Pull Marketing: What You Need to Know
Marketing 10 min read

Push vs. Pull Marketing: What You Need to Know

Planning your strategy for next quarter and not sure which direction to go in? In this article, we’re analyzing push vs. pull marketing so you can make the best possible decision. Learn more about what they are, how they are used, and the main difference between push and pull marketing. We’ll also go over some

How to Avoid Poor Communication Skills at Work
Collaboration 10 min read

How to Avoid Poor Communication Skills at Work

Poor communication skills in the workplace often lead to missed project deadlines, unproductive teams, and client complaints. In this article, we’re giving you a cheat sheet you can use to identify and avoid poor communication skills at work. Help both your teams and your stakeholders succeed with these practical solutions to common miscommunications outlined below.

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