Maria Waida, Author at Blog Wrike | Page 5 of 103

Project Management 7 min read

What Is Milestone Billing for Professional Services?

Is milestone billing right for your business? Learn about billing clients with a milestone payment schedule and its core differences with project-based billing.

Project Management 10 min read

Workflow Management vs. Project Management: Different but Both Critical

Workflow and project are terms often used interchangeably, but they each have unique purposes. Knowing them will help you choose the most efficient system and adopt the right tools. Read more about workflow management, project management, and everything in between to help your team succeed.

Leadership 10 min read

How to Deal With Difficult Employees

As a career manager or even a first-time manager, the chance of encountering difficult employees is, unfortunately, very high. You need to prepare yourself in advance to handle the situation without causing additional problems. Even if you're one of the lucky managers who doesn't have a chronically cranky member on the team, there will always

Productivity 10 min read

How Goal-Setting Software Can Keep You on Track

Thinking about goals is easy, but setting and completing them is tougher. Only a mere 8% of people consistently achieve their New Year’s Eve goals, which, according to the Harvard Business Review, has a lot to do with a cognitive bias toward seeking unattainable benchmarks. In this article, we’ll teach you how to make your

Marketing 10 min read

The Best Funnel Marketing Techniques for B2B

Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.

Project Management 5 min read

Why Use Wrike as SEO Project Management Software?

Manage campaigns, store keyword research, and map SEO strategy. Make Wrike your SEO project management software for better results every time.

Leadership 7 min read

A Beginner's Guide to Ethical Leadership

Making decisions can be tough when you are aiming to do the right thing and make ethical choices in the face of complicated issues. Even though it’s challenging, being an ethical leader is crucial to having a fair and functional business. In this beginner’s guide to ethical leadership, we’ll discuss the primary theories and why

Project Management 10 min read

A Guide to Project Portfolio Management

Improve your project portfolio management process to increase the bottom line, and boost ROI. Wrike’s project portfolio management software can help.

Marketing 7 min read

Why You Need a Marketing Plan Template

A marketing plan template helps teams achieve better campaign outcomes. Organize and execute smarter campaigns with Wrike’s strategic marketing plan template.

Marketing 10 min read

B2B vs. B2C Marketing: What is the Difference?

While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with

Marketing 10 min read

The‌ ‌Complete‌ ‌Guide‌ ‌to‌ ‌Marketing‌ ‌for‌ ‌Professional‌ ‌Services‌

How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips

Leadership 10 min read

The Essential Guide to Financing For Startups

Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be. For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from