While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips
Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be. For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from
Employee morale is the number one contributing factor to higher engagement, productivity, and retention levels in the workplace. Here's everything you need to know to effectively boost workplace morale with your employees and make your company the best it can possibly be.
According to CMS Wire, workers, on average, spend 36% of their day looking for and consolidating information. But 44% of the time, they can't find the information. This wasted time and effort are caused by information silos. Information silos are costly, but they are also fixable. Although they’re often thought of as unavoidable, the truth is
More than 80% of project managers and team leaders believe that process requirements don’t articulate the needs of the business. This can lead to a higher project failure rate. The solution? Learn how to define requirements for a project with a requirements management plan that aligns business and project values that your entire team can get
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
