Marketing teams battle chaotic workflows, long review & approval processes, and poor cross-team communication, not to mention changing priorities and ever-growing workloads. Read our cautionary tales of killer marketing catastrophes, and learn how to avoid them yourself. Chapter 1: Bad process purgatory Vague requests, muddled processes, and confusing priorities kill Kate’s genius marketing campaign stone dead. Everything’s
"Where all think alike, no one thinks very much." — Walter Lippmann Collaboration and conflict are not opponents: they're partners. So let's banish the notion that high-performing teams are made up of smiling people who always get along. Teamwork should be messy, and being a good manager isn't about creating a fake-happy work environment where you're more
Catered meals, in-office massages, free afternoon yoga classes... Cushy employee perks are a famous part of startup culture, especially in the tech industry of Silicon Valley. If you're a founder looking to hire your first employees (or you're just curious about how other organizations create and sustain a unique company culture) check out the latest chatter
Office politics are a fact of life — it’s human nature and basic sociology to have power dynamics within a group. Despite the negative association, however, office politics don’t have to be cutthroat! Making and using workplace connections to get things done, secure the resources your team needs, and gain visibility for your contributions isn't
Starting a business is an exciting idea, but pretty daunting when it comes down to logistics. If you're stumped on where to start when it comes to launching your startup, check out our latest infographic for a step-by-step roadmap on how to go from concept to thriving business. Share this infographic with fellow founders with this
How do you spot a great manager? It’s someone who fosters a culture of productivity and excellence. Someone who’s fun to work with, and connects with their teammates on a personal level. Someone who knows how to inspire and lead their team to success. In short, someone who makes people want to show up — and
Where can you go to talk Gantt charts, work breakdown structures, and Agile workflows to your heart's content with other project management aficionados? The internet, of course! There’s a treasure trove of valuable information available online for anyone looking to sharpen their project management skills. But where do you start? We’ve compiled a list of over 80
Product management is no walk in the park. Part strategist, part analyst, part marketer, part business executive, the product manager balances business objectives with customer needs to create innovative products that users love. The best product managers are constantly learning and improving the way they work. If you’re just starting a career in product management or
It’s not a bad thing to be dedicated to your work. If you love your job, seeing the results of your efforts successfully move the needle is hugely satisfying. But spending every waking hour focused on work simply isn’t for everybody, and if you’re one of those people who needs a clear separation between their
Odds are, the word hack immediately brings to mind either cybercrime and stolen passwords or tech shortcuts and everyday timesavers. But did you know the word's history stretches far back into the middle ages, centuries before computers and the internet? It first appears as early as the year 1200, meaning "to cut roughly, with chopping
You only have so many hours in the day, and precious few of them are your free time. So while you want to learn more about project management — either to pick up new skills or sharpen the ones you’ve already developed — you don’t have unlimited hours to read every book on the subject.
Launching a new product is a huge undertaking, with the future of the business often riding on its success. You need every team pulling together to coordinate efforts and prevent costly mistakes. Efficient collaboration is essential, especially between two key teams: developers and marketing. Developers to listen to customer feedback and build the ideal solution,