Marketing
B2B vs. B2C Marketing: What is the Difference?
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
Freeze! Are You Violating the 22 Immutable Laws of Marketing? (Book Review)
The best thing you can be in marketing is first. 22 Immutable Laws of Marketing cites the examples of Gillette and IBM, which paved the way for their respective industries. If you're in an already-developed arena, find an undiscovered space to be innovative.
The Complete Guide to Marketing for Professional Services
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips
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Are You a Purple Cow? Find Out Why it Matters (Book Review)
This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.
Quiz: What's Your Team's Agile Marketing Score?
Improved quality of work, faster time to release, better team morale and alignment — truly Agile marketing teams are at a distinct competitive advantage. But getting your co-workers up to speed with Agile team roles so you actually reap these benefits is tricky, and it can be difficult to know whether you’re on the right
10 Free Online Training Resources for Adobe Creative Cloud
Whether you’re a novice designer or have years of experience under your belt, there’s always new shortcuts, features, and techniques to learn — especially when it comes to complex software like Adobe Creative Cloud. Sharpen your existing skills or learn the ins and outs of Photoshop, Illustrator, InDesign, Premiere, and the rest of Adobe’s suite
The Definitive Guide to Multi-Channel Marketing
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
Join the Agile Marketing Revolution! (Infographic)
Is your team a lean, mean, Agile marketing machine? In today’s digital age, responsiveness and adaptability are essential for creative teams. Join your marketing comrades and take up the Agile cause! Revolutionize the way you build campaigns, capitalize on the latest trends, and capture your audience’s attention by following this Agile Marketing Manifesto. Check out the
10 Elements of a Successful Content Marketing "Engine" (Infographic)
Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas
The Top Challenges for Creative Teams
We surveyed creative teams of all sizes and asked about their biggest challenges, struggles with collaboration, and how they manage their work. We found that generally, most requests are given at random, too much feedback is a hindrance, and clients are the most difficult to collaborate with.
5 Rules for Scaling Your Marketing Operations Successfully
Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality? For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams while
How to Build a Buyer Persona That Converts (Infographic)
As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky;
The Effect of Agile on Marketing Teams (Infographic)
We recently surveyed over 800 marketers regarding work management, cross-department collaboration struggles, technology integration satisfaction, and how Agile methodologies are helping them improve flexibility and collaboration across their teams.
How to Manage Ad Hoc Requests Like a Pro
Your team is heads down and focused, working hard to get the job done before a campaign launch. They’re making good progress, and with a little luck, you might actually hit your deadlines. Then suddenly, it strikes... the ad hoc request. The cubicle drive-by, the quick email or chat message, the “Hey, I was going to
