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4 Characteristics of High-Performing Marketing Teams: A CMO’s Insights
Marketing 7 min read

4 Characteristics of High-Performing Marketing Teams: A CMO’s Insights

Seek to hire and develop these four key traits on your marketing team, and watch your performance skyrocket.

A-Z Glossary of Online Marketing Terms (Infographic)
Marketing 3 min read

A-Z Glossary of Online Marketing Terms (Infographic)

SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, the marketing terms glossary can be confusing, to say the least. To help you out, we put together this infographic with a list of common online marketing terms,

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How to Set Up an Editorial Calendar in Wrike
Marketing 5 min read

How to Set Up an Editorial Calendar in Wrike

Wrike is introducing more and more features to help marketing teams manage and track all their work in one centralized place. Our marketing team completely relies on Wrike to collaborate and get work done, so we're doubly passionate about making Wrike the best workspace for Agile marketers. One of the many ways we use Wrike is

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5 Steps to Implementing a Collaboration Tool for Creative Teams
Marketing 7 min read

5 Steps to Implementing a Collaboration Tool for Creative Teams

You're a creative director. You have too many projects, your staff is already working overtime, and you have no idea how to get it all done quickly and efficiently with your current system. Where do you turn? Collaborative work management solutions help cut down on the time your team loses attending extra meetings, managing an overwhelming amount

3 Disastrous Marketing Horror Stories to Avoid
Marketing 7 min read

3 Disastrous Marketing Horror Stories to Avoid

Marketing teams battle chaotic workflows, long review & approval processes, and poor cross-team communication, not to mention changing priorities and ever-growing workloads. Read our cautionary tales of killer marketing catastrophes, and learn how to avoid them yourself. Chapter 1: Bad process purgatory Vague requests, muddled processes, and confusing priorities kill Kate’s genius marketing campaign stone dead. Everything’s

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Welcome to the best platform for marketing management

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What Are The Most Outrageous Startup Perks?
Marketing 3 min read

What Are The Most Outrageous Startup Perks?

Catered meals, in-office massages, free afternoon yoga classes... Cushy employee perks are a famous part of startup culture, especially in the tech industry of Silicon Valley.  If you're a founder looking to hire your first employees (or you're just curious about how other organizations create and sustain a unique company culture) check out the latest chatter

Are the 4 Ps of Marketing Still Useful?
Marketing 10 min read

Are the 4 Ps of Marketing Still Useful?

The 4 Ps of marketing provide a handy framework for building marketing campaigns. Learn more about the 4 Ps and their applications in this guide.

The Winning Coca-Cola Formula for a Successful Campaign
Marketing 10 min read

The Winning Coca-Cola Formula for a Successful Campaign

"Share a Coke" was one of the most successful marketing campaigns of all time. Here are some takeaways that can help improve your next campaign.

How to Use Flipboard to Stay on Top of Your Competition and Your Industry
Marketing 5 min read

How to Use Flipboard to Stay on Top of Your Competition and Your Industry

Because we're all busy all the time, it almost becomes a chore to seek out news online. And yet it's vital that everyone — executives and managers most of all — stay on top of their industry's headlines in order to monitor the competition. Information is key. The problem is your Facebook feed is dominated by

The Definitive Guide to Data-Driven Marketing
Marketing 10 min read

The Definitive Guide to Data-Driven Marketing

Wondering what data-driven marketing is and how to reap its benefits for your business? Find out how to create your own data-driven strategy with our guide.

How To Create a Marketing Persona
Marketing 7 min read

How To Create a Marketing Persona

Here’s what a marketing persona is, why it matters, and how you can create marketing personas of your own.

The History of the Word 'Hack' (Infographic)
Marketing 3 min read

The History of the Word 'Hack' (Infographic)

Odds are, the word hack immediately brings to mind either cybercrime and stolen passwords or tech shortcuts and everyday timesavers. But did you know the word's history stretches far back into the middle ages, centuries before computers and the internet? It first appears as early as the year 1200, meaning "to cut roughly, with chopping

7 Stereotypes About Creatives Overheard Around the Office
Marketing 10 min read

7 Stereotypes About Creatives Overheard Around the Office

We’ve collected the seven top stereotypes about creatives overheard around the office with some easy tactics to debunk them.

What Is Digital Asset Management (DAM) & Why Should Marketers Care?
Marketing 7 min read

What Is Digital Asset Management (DAM) & Why Should Marketers Care?

Digital asset management helps teams organize virtual images and files crucial to production and project management. Find out how your teams can benefit from (DAM) digital asset management with Wrike.

Why Won't People Fill Out My Creative Brief?
Marketing 10 min read

Why Won't People Fill Out My Creative Brief?

A solid creative brief helps bypass design disasters, but getting all the information you need isn’t always easy.

Digital Marketing Skills You Need To Succeed
Marketing 10 min read

Digital Marketing Skills You Need To Succeed

Honing your digital marketing skills is the key to campaign success. Here are 10 of the most valuable marketing skills, from analytics to social media and beyond.

Anatomy of the Perfect Blog Post (Infographic)
Marketing 3 min read

Anatomy of the Perfect Blog Post (Infographic)

Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much

Marketing Operations: A Primer on the Fastest Growing Role in Business
Marketing 5 min read

Marketing Operations: A Primer on the Fastest Growing Role in Business

For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance.  And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of

11 Internet of Things Startups to Watch  (Infographic)
Marketing 3 min read

11 "Internet of Things" Startups to Watch (Infographic)

It's poised to become the largest device market in the world. One research group estimates that by 2019, it will be more than double the size of the smartphone, PC, tablet, connected car, and wearable markets combined.  Samsung even pledged a funding pool of more than $100 million for startups that want to help build the

How to Automate Marketing Project Creation with Duplication
Marketing 3 min read

How to Automate Marketing Project Creation with Duplication

It's Friday afternoon and a new project has just landed in your lap: a new banner for SXSW must be submitted by Tuesday, and yet you're still dealing with your backlog of work from this week. To get the banner done quickly, you'll probably have to copy and paste all the information from the tasks

The Ultimate Guide to Performance-Based Marketing
Marketing 10 min read

The Ultimate Guide to Performance-Based Marketing

What is performance marketing? Is it right for your business? Discover the pros and cons of performance-based marketing and how to measure results with Wrike.