It’s no secret that data is everywhere, collected every second of every day. It’s stored in spreadsheets, email servers, CRM systems, project management software, and more.
As the saying goes, data is the new oil. But how useful is oil when it’s sitting in separate barrels, untouched, unrefined, and unused?
At Wrike, we make it easy for you to access the value of your data. In this guide, we’ll show you how Wrike Datahub, Sync, and Integrate can help you bring all your information together, keep it updated, and use it to create informed workflows that match your processes.

Simple solutions for seamless integration
Wrike offers several ways to connect your data, each designed for specific scenarios. Here’s a brief overview of the key players:
- Wrike Datahub: This combines and centralizes data from external sources into Wrike.
- Wrike Sync: Powered by Unito, this provides easy, two-way synchronization between Wrike and other popular platforms.
- Wrike Integrate: Supported by Workato, this enables advanced automation and custom integrations with other platforms and applications.
Let’s look at each of these solutions in a bit more detail.
Wrike Datahub
According to the AI & Information Management Report from AvePoint, 64% of organizations manage at least 1 PB of data, and 41% manage at least 500 PB of data.
Putting all that data to work is what separates good companies from great ones, but it’s easier said than done.
That’s why we built Wrike Datahub, which makes it easy to:
- Consolidate data from multiple sources and deliver it directly into Wrike
- Organize that data in custom folders and spaces
- Leverage the data using dashboards, reports, and automations
- Create a single source of truth to strengthen leadership decisions
- Connect the data to AI, powering more pertinent, personalized responses
To give you an example of how this works in real life, one of our global IT customers is using Datahub to combine Jira development timelines with Wrike project-tracking tools.
Watch our quick “Datahub Overview” video to see how bringing valuable insights into our workflow management software can help you identify risks, scan for roadblocks, and accelerate delivery across multiple departments.
Plus, you can now use Wrike Integrate and Sync to connect Data into Datahub. Read on to learn more about how these great features work together to streamline your work.
Wrike Sync
While Wrike is a robust all-in-one workflow management platform, we know there are plenty of other apps you might need to get your job done. To unify your workspace, simplify your tasks, and make sure you have access to all the tools you need, we offer Wrike Sync.
Powered by Unito, this optional add-on offers teams real-time, two-way syncing between your Wrike account and multiple integrated systems.
It’s a no-code solution that keeps information flowing freely back and forth between connected systems. That means no app-hopping, no refreshing for updates, and, crucially, no information lost between the cracks.
Wrike Sync helps to keep your Wrike projects in step with external tools. It works like this:
- Enable the Wrike Sync add-on in your account.
- Set up two-way syncs with one or more of the available integrated systems.
- Select the frequency of updates (although they’ll happen automatically).
- Let the syncs run in the background while you get on with your work.
If you’d like to get more insight into how it works with 22 popular systems like Jira, GitLab, and Miro, you can visit our Help Center article here.

Wrike Integrate
We have more than 400 ready-made integrations with the world’s most popular apps, platforms, and databases. These include Salesforce, Microsoft Office, Hubspot, and the Google Suite — all the great solutions that make your working life a little easier.
For teams that need advanced connection capabilities, we have Wrike Integrate. This is a popular add-on that can help you automate processes across your business, connect to cloud and on-premises apps, and fuel acceleration with custom automation.
You can do much more than just connect tools, though. Teams can use Wrike Integrate to:
- Connect to as many apps as you need, using as many automations as you’d like
- Configure and customize integrations so they function within your unique workflows
- Remove gaps between software solutions, speeding up work and eradicating silos
- Achieve new levels of productivity with automations that flow across multiple applications
Our customers use Wrike Integrate to ensure seamless workflows and pull together data, projects, tasks, and communications in one easy-to-use platform.

What’s the difference between Wrike Datahub, Sync, and Integrate?
All three of these solutions connect your work in Wrike. But they have key differences, especially when it comes to their everyday applications. We’ve put together a quick comparison table to help you see at a glance how they work.
Tool | Use case | Example |
Wrike Datahub | Centralize and link data from spreadsheets or APIs | Manage vendor lists and link to projects |
Wrike Sync | Keep projects in sync between Wrike and other tools | Sync tasks between Wrike and Jira |
Wrike Integrate | Automate multistep processes across apps | Auto-create Wrike projects from Salesforce deals |
The best way to use these tools is to combine them. By building Wrike Datahub, Sync, and Integrate into your everyday Wrike workflows, you can centralize, connect, and capitalize on your data — all from one powerful platform.
Want to see how it works in real life? Start a two-week free trial today or reach out to our Sales team for a personalized demo.