Key takeaways:
- What is MarTech? MarTech is marketing technology that enhances campaigns through innovative tools and methods.
- Why is MarTech important? Ignoring MarTech can leave marketers outdated, as new tools reshape customer interaction and engagement.
- What is the industry growth forecast? The MarTech industry was projected to reach $22.6 billion in 2015, with continued growth expected.
- How can I learn more about MarTech? Explore infographics and resources, including lists of upcoming MarTech conferences.
- How can I share MarTech insights? Engage with the community by sharing infographics on social media or contributing your own MarTech stats in the comments.
What is MarTech? What is there to know about the industry? And why should you care?
MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over the coming years.
Marketers not paying attention to MarTech will soon find themselves behind the times. Because every new tool that arrives on the scene changes and influences the way marketers work with, and speak to, our customers.
Learn more and explore the wild world of MarTech with us in the infographic below. It's full of the most recent stats and figures that are relevant for marketers across the globe discovering what is MarTech for the first time:
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What You Can Learn About MarTech Doesn't End Here
If you're ready to dive further into the expanding world of MarTech, check out the list of upcoming MarTech conferences in 2015 and 2016.
Share your knowledge about MarTech with our readers in the comments below, or drop links to more interesting MarTech stats you've read.
