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While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
Meetings. We love them. We hate them. And let's be honest: mostly the latter. For a lot of workers, meetings are synonymous with: "A boring, pointless waste of my time." To change that mentality, we need to change the way we approach our conference calls and boardroom gatherings. Here are four best practices to make sure
The best thing you can be in marketing is first. 22 Immutable Laws of Marketing cites the examples of Gillette and IBM, which paved the way for their respective industries. If you're in an already-developed arena, find an undiscovered space to be innovative.
Improve your team's collaboration, enhance work visibility, and so much more.
Summer no longer carries the same meaning once you pass childhood. Before, summer meant school's out, movie dates, picnics, and warm nights. Now, summer only means that it's going to be hotter in the office. It's not easy to stay productive when the sun is tempting you to skip work and go outside — but it
In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go. Now, marketing teams are embracing the Agile pillars in order to thrive
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips
As conventional workplace barriers continue to break down in favor of open, exposed spaces, music is proving to be an effective tool to boost focus and improve productivity in the workplace. We asked academics at the forefront of psychology to weigh in on the positive effects of music on productivity in the workplace.
The crowdfunding landscape has gotten pretty, well, crowded. It's not just Kickstarter anymore —when entrepreneurs and artists want to take their projects to the masses, they've got dozens of platforms to choose from. How can you tell which one suits your project best? We've broken down the best crowdfunding sites by industry and project type, and collected
Design studio management can be challenging, but it doesn’t have to be. As a design studio manager, you need to keep processes streamlined and deliver your best work. Here are 3 common hurdles in your design studio and how to proactively overcome them with the right design project management tools.
Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be. For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from
We're not like a regular startup, we're a cool startup. ;) Here's the 411 on work events outside the office: team bonding events are difficult to pull off. They're normally unoriginal or downright boring. At Wrike, we were looking for a way to celebrate a successful end of the quarter with a game that everyone could
Did you know that 64% of B2B companies surveyed across industries have a formal marketing plan? Gone are the days of crossing your fingers and hoping your product or service sells itself. To stay competitive with the rest of the market, you need to have a B2B marketing plan in place to increase and convert
This is the second in a two-part series for our Ultimate Guide to Project Risk. Read Part 1: Assessing Risk first, then return here to continue. Once you’ve completed your risk assessment, you’re ready to create your risk management response plan (using appropriate risk management tools). Note that risk management isn't something you check off your project to-do
