Did you miss Collaborate 2025? No problem — we've got you covered with a roundup of all the best highlights, from a cozy fireside chat to an enlightening session on performance-boosting science.
Read on to get a full recap on the most captivating keynotes, inspiring stories, and exclusive new-product previews.
Prefer to watch the whole event? You can access it anytime, anywhere, with our free on-demand recording here.
1. Welcome keynote: Rewiring work with Thomas Scott
Kicking off the event, Wrike CEO Thomas Scott addressed the rapidly changing landscape we operate in: “Work does not look like it did when I joined Wrike.” He pointed to persistent challenges that sap productivity and creativity — issues like fragmented tools, siloed apps, and the need to toggle between multiple platforms — and invited attendees to join us in the great rewiring of work.
He emphasized that Wrike's mission is to become the “system of record for how works get done,” providing end-to-end visibility and cohesion to help teams focus on what matters most: execution and innovation.
He maintained that today's organizations need more than just another tool. They require — and deserve — a robust, intelligent, adaptive partner that can help them excel in a world where the only constant is change. That's why we've built a multi-modal platform so you can take work from ideation to execution faster with features like Datahub, Wrike AI, and visual collaboration.
2. A fireside chat with Ray Wang and Thomas Scott
Our CEO then sat down with leading technologist and CEO of Constellation Research Ray Wang in an engaging fireside chat on how AI and digital transformation are reshaping organizations.
They delved into the cultural and operational shifts required to thrive in this new era, highlighting the importance of agility, continuous learning, and above all, a willingness to embrace disruption.
The theme of adaptability was one they returned to regularly, confirming that the most future-ready organizations are those that blend technology with a strong, resilient culture that leans into change rather than pushing against it.
3. Deploying the AI Workflow Advantage with Christine Royston and George Saadeh
In a dynamic keynote that deftly combined theory with practice, Wrike CMO Christine Royston and CRO George Saadeh discussed how organizations can “turn chaos into clarity.”
Christine opened with some of the most fascinating findings from our AI research report earlier this year. This survey of more than 1,000 workers revealed that while 74% of employees say their company treats knowledge and data as a valuable asset, critical context is still slipping through the cracks — with scattered tools, buried threads, and missed handoffs.
This is where Wrike can help, using AI-powered workflows to close the context gap and helping teams work smarter, faster, and with more predictable outcomes.
Echoing Thomas's opening keynote, George concluded that the future belongs to organizations that harness two converging forces:
- Artificial intelligence (AI) for speed, scale, and automation
- Human intelligence (HI) for creativity, judgment, and strategy
To get teams started on this journey, Christine and George introduced a practical, three-step workbook titled the “AI Workflow Advantage Framework,” which you can download right away.
4. Unleashing organizational intelligence with Alexey Korotich
In his hotly anticipated product keynote, our CPO Alexey Korotich took the audience through a tour de force of innovations and improvements — all designed to harness the power of organizational intelligence.
Some of the most exciting updates he discussed include:
- Wrike Whiteboard: A Klaxoon-based visual collaboration tool with free-form canvas, AI clustering, dynamic boards, and upcoming Copilot integration — all in Wrike
- Wrike Copilot: A hyper-intelligent assistant for instant insights, summaries, charts, and recommendations
- AI agents: Choose from three prebuilt AI agents (for intake, triage, and risk) or use our easy agent builder to create your own custom agent from scratch
- Federated space configuration: The ability to share space setups across teams for faster onboarding and improved standardization
- Workflow solutions: Powerful prepackaged features with tried-and-tested templates and a Solution Center for industry best practices
Alexey wrapped up his presentation with a call to action, asking customers to embrace this new future — to use AI to free teams from repetitive, mundane tasks and bring joy and purpose back into the workplace.
5. From the trenches: Real-life customer success stories
One of the most inspiring parts of Collaborate 2025 was learning from customers who are using Wrike to drive real-world results.
Alexey Korotich was joined on stage by James Ball, VP of Project Management at Jellyfish; Ali Moses, Process Improvement Administrator at Varsity Yearbook; and Melissa Dekoff, Enterprise Marketing Operations Manager at New Belgium Brewing. Each recounted the challenges and the solutions that they're navigating with Wrike's help in this ever-changing age of AI.
We also heard about other leading organizations that are using Wrike's flexibility and power to fuel operational excellence and creative breakthroughs. These include:
SoFi Stadium, which leveraged Wrike's customizable AI to capture, evaluate, and implement innovative ideas faster and more efficiently. By reducing administrative overhead and democratizing creative input, the team ensured that great ideas never got lost in the shuffle.
NVIDIA Infrastructure Services (NVIS), which manages a globally distributed team of 300 professionals with Wrike, gaining end-to-end project visibility and streamlining resource management. Wrike became its “tool of excellence,” enabling it to tackle complex projects with confidence.
6. Harnessing the power of the flow state with Steven Kotler
Steven Kotler, acclaimed author and co-founder of the Flow Research Collective, delivered an intriguing session on the science of productivity and creativity. He revealed that individuals in a flow state — periods of deep focus and immersion — can be up to 500% more productive, learn tasks nearly five times faster, and boost creativity by up to 700%.
It will probably come as no surprise that this goes hand in hand with better mental health in the workplace, reducing the risk of burnout and improving general resilience — all critical factors in today's fast-paced world of work.
Kotler emphasized that organizations must build environments that enable flow, using platforms like Wrike to remove friction and unlock human potential.
7. Closing keynote: A vision for a HI and AI-powered future
To close the event, Thomas Scott returned to share his vision for a future where human intelligence (HI) and artificial intelligence (AI) work hand in hand. “The goal is not replacing human judgment,” he explained. “It's eliminating the friction that prevents people from applying it, so you can forget the mundane and focus on the flow.”
He invited attendees to explore Wrike's new features, further their learning, and collaborate in building the next generation of organizational intelligence.
You can start that journey today by watching Collaborate 2025 in full, staying tuned for further updates, or getting in touch with our sales team to unlock all of these exciting new features and capabilities. We're here to help you make work flow.
