Key takeaways:
- What are APIs? APIs (application programming interfaces) are rules that allow different software systems to communicate and share data efficiently.
- What is the importance of APIs? APIs enhance interoperability, accelerate time to market, improve customer experience, and enable scalable and flexible tech ecosystems.
- What are the types of APIs? The four main types are open APIs (public), partner APIs, private (internal) APIs, and composite APIs.
- How do APIs work? APIs function like middlemen, relaying requests and responses between clients and servers, ensuring efficient data exchange.
- What are common API protocols? Key API protocols include REST, SOAP, and GraphQL, each defining how data is exchanged and ensuring reliable interactions.
Application programming interfaces (APIs) are everywhere, even if you never see them. They’re the hidden connections that allow your tools to talk to each other, your workflows to run smoothly, and your business to scale.
If you’re a project manager or operations leader, you don’t need to know the low-level code of an API, but you do need to understand what APIs are, how they work, and how they impact planning and productivity.
In 2024, 74% of teams were API-first, which rose from 66% in 2023. That’s not surprising. In a world of cloud platforms and distributed work, APIs are now strategic infrastructure.
You might be wondering: How does the tiny but mighty API make such an impact? Let’s review the basics of APIs and how they integrate applications.
So, what is an API?
An API (application programming interface) is a set of rules that defines how two software components interact. It’s essentially a contract. If one system makes a request in a specific way, the other system promises to deliver a defined response.
One app might say, “Give me today’s project status updates,” and another replies, “Here’s the relevant data you asked for.” The API is what makes that dialogue possible.
An API:
- Connects different software systems so they can work together
- Enables automation by letting data flow where it’s needed without manual effort
- Simplifies integration by providing a standard way for internal and external users to interact with complex systems
When APIs are designed well, you don’t notice them; you just see information showing up where it should and workflows that “just work.”
In the words of an astute Redditor, “You don’t need to know what program you are connecting to, that’s the point of an API. It might be a guy in China typing on a keyboard for all you know. An API is just a contract. You give me this, I’ll give you that, you don’t need to know the details of how I got it.”
How does an API work?
Put simply, an API acts like a virtual middleman, relaying information between a client (like a mobile app) and a server. When you request data, such as weather updates, the API call goes to the server, retrieves the relevant data, and sends back an API response.
APIs are fixed, custom-built connections that developers hardcode, whereas Model Context Protocol (MCP) is a universal connector designed for AI-native interactions. One requires developers’ manual effort, and the other is designed for LLMs to call APIs without human setup.
At a high level:
- A client application (like a mobile app) makes an API request for information.
- An API server receives the request, processes it, and retrieves the relevant data.
- The server sends back an API response, often in a structured format.
This request–response cycle ensures that data is always pulled consistently and predictably. These exchanges are designed to be lightweight, repeatable, and stateless. That means the API doesn’t save client data between multiple requests; it simply returns exactly what was asked for.
Client-server model
APIs follow the client–server model. The client (like an app or web service) calls the server (where the data lives), and the server responds with exactly the requested data. This model ensures that client applications stay lightweight while servers handle the heavy lifting.
Endpoints and methods
Each API defines endpoints, which are specific URLs that represent pieces of data or functionality. For example, /projects might list all projects, while /projects/123 retrieves one. APIs are stateless, so they don’t save client data between multiple requests. This makes each call independent, and the APIs scalable.
Real-world API examples
Even if you have no idea what an API is, you are using them almost daily. When you check the weather on your phone, the app makes an API call to a weather service’s API endpoint. The API retrieves the relevant data (temperature, forecast) and returns it. Thanks to that invisible exchange, your app displays the results instantly.
Here are some other real-world examples of APIs in action:
- Sharing flight information between airlines and travel sites
- Using Google Maps in a rideshare app
- Building chatbots in a messaging service
- Embedding YouTube videos into a webpage
- Automating workflows between B2B software tools
And they’re not just used in apps. In a few cases, APIs have been at the forefront of innovation in the sciences. Take, for example, research in genomics: Without global collaboration and quick access to data, research remained siloed and progress was slow. Now, APIs like Google Genomics allow researchers to easily analyze vast quantities of genetic data, helping them discover new treatments and learn more about how genetic conditions develop.
Other examples of APIs include The New York Times, which allows you to analyze its database of thousands of articles, and even NASA has an open API that’s chock-full of satellite imagery and constellation data — all available for public use.
Types of APIs
Here are the four main types:
Open APIs (public)
An open API, sometimes called a public API, is an interface that’s made available for anyone outside an organization to use, usually with published documentation. Open APIs allow external developers, partners, or even customers to connect to a platform and exchange data without needing private access agreements.
Examples of open APIs:
- Google Maps’ API powers mapping and navigation inside thousands of apps (such as Uber, Lyft, etc.).
- Twitter’s API allows external tools to pull tweets, analytics, and engagement data.
- Spotify’s API lets developers embed playlists or integrate music into other platforms.
Partner APIs
A partner API is shared only with selected business partners, not the general public. It is designed for secure collaboration between organizations. It is typically used to ensure sensitive data can be shared without the risk of being leaked to the public.
Examples of partner APIs:
- UPS/FedEx allows retailers to integrate shipping APIs to generate labels and track deliveries, which are available only to business partners.
- Fintech apps like Venmo use partner APIs to connect securely with banks.
- Salesforce provides APIs for certified partners to build secure integrations into its platform.
Private APIs (internal)
A private API (sometimes called an internal API) is designed to be used only inside an organization. They connect internal systems and software components to help teams keep data consistent across departments without exposing sensitive data outside the organization.
An example of a partner API:
- Amazon’s REST APIs in API Gateway are only accessible from within an Amazon virtual private cloud (VPC).
Composite APIs
A composite API bundles multiple API requests into a single call and returns a unified response. This can reduce the number of back-and-forth requests (making apps faster) and simplify workflows that need data from different software systems.
Examples of composite APIs:
- Microsoft’s Graph supports batch requests, which allow you to pull user information, calendar data, and emails from Office 365 in one call.
- Salesforce provides a composite API that lets developers bundle multiple operations (create, update, query) into one request.
API Protocols: REST, SOAP, GraphQL
If APIs are the “bridges” that connect software systems, then API protocols are the traffic rules that decide how information moves across them. Different protocols define how requests are made, how responses look, and how reliably the exchange happens. Three of the most important in modern business are REST, SOAP, and GraphQL.
Protocol | Strengths | Best used for |
REST | Simple, scalable, widely adopted | Most modern web and mobile integrations |
SOAP | Highly structured, secure, supports remote procedure calls | Finance, government, or compliance-heavy environments |
GraphQL | Returns exactly the data requested, efficient for complex apps | Dashboards, mobile apps, or when combining data from multiple systems |
SOAP (Simple Object Access Protocol)
SOAP is an older, XML-based protocol designed for highly structured interactions. It supports features like built-in security, remote procedure calls, and formal contracts defined in an API specification.
While less flexible than REST, SOAP’s reliability makes it valuable in environments where compliance and precision can’t be compromised.
REST (Representational State Transfer)
REST is the most common standard for web services and network-based software architectures today. REST APIs use lightweight messages, often in JavaScript Object Notation (JSON), to exchange data quickly and flexibly. They’re popular because they’re easy to work with and scale well across cloud systems.
If you’ve used integrations powered by an API provider like Google or Salesforce, you were likely relying on REST.
GraphQL
GraphQL is the newest of the three. It’s a query language that gives clients more control over what data they receive. Instead of pulling a whole dataset, GraphQL lets you ask for exactly the fields you need — nothing more, nothing less. That efficiency is why it’s popular for modern apps that combine data from multiple systems, such as dashboards or mobile apps.
It also pairs well with secure tokens like JSON Web Tokens to manage access.
Benefits of APIs
For organizations managing multiple tools and complex workflows, the right API strategy can make the difference between siloed systems and a well-connected digital ecosystem.
- Interoperability: APIs make it easier for tools from different vendors to work together.
- Faster time to market: By reusing existing APIs, teams can launch new products, features, or integrations much more quickly.
- Improved customer experience: APIs allow organizations to surface real-time data (e.g., order tracking, shipment status) directly to customers.
- Scalability: APIs enable modular, microservices-based systems that scale individual components without disrupting the whole.
- Ecosystem building: Companies can create ecosystems of partners and developers who extend their platform (e.g., app marketplaces powered by APIs).
- Data consistency: APIs ensure a “single source of truth” by synchronizing data across systems automatically.
- Agility: Teams can swap out or upgrade systems more easily because APIs standardize the way tools communicate.
Wrike’s API
Wrike’s API is designed with flexible API design principles so organizations can connect Wrike seamlessly with the rest of their ecosystem. Whether you’re automating routine tasks, syncing data across systems, or building custom workflows, it gives you the control to shape how work flows in your business.
Through the API documentation available in the Developer Portal, teams of all technical levels can explore how to:
- Configure apps with OAuth for secure API access
- Manage tokens that safeguard sensitive data
- Register multiple apps without limits
- Track usage in the API App Activity panel
- Monitor integrations and audit permissions
And with Wrike’s support for the Model Context Protocol (MCP) Server, AI assistants like Microsoft Copilot and Claude can tap into your Wrike data securely and bring the power of AI directly into your day-to-day operations.
FAQ
What is an API in simple terms?
An API (application programming interface) is a way for different software systems to communicate and exchange data, acting as a bridge between tools.
What are the most commonly used APIs?
Google Maps, social media APIs, and payment gateway APIs are some of the most widely used APIs today.
What are the four types of APIs?
Open APIs, partner APIs, private (Internal) APIs, and composite APIs.
What is the best example of an API?
The best everyday example of an API is the Google Maps API. Thousands of apps and websites, from ride-hailing services like Uber to food delivery apps and real estate platforms, rely on the Google Maps API to embed maps, calculate routes, and display location data.