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How Jellyfish is using Wrike AI to streamline processes and overdeliver for clients

Jellyfish set a new standard for agency efficiency by achieving a 95% time savings when summarizing client calls and action items, thanks to Wrike’s AI Summary.

3–5
hours saved per week
on individual workload
95%
reduction in time spent
on client call summaries

Jellyfish is a UK-based digital marketing agency with a global reach and a truly forward-thinking approach. With offices around the world and a reputation for working with some of the most influential brands, Jellyfish is driven by a vision to move faster, work smarter, and achieve more — together. 

As a technology-driven organization, Jellyfish is constantly pushing the boundaries of what’s possible in marketing, blending human ingenuity with the latest advancements in AI and data to stay ahead of the curve.

How Jellyfish is using Wrike customer story.How Jellyfish is using Wrike customer story.

By embracing new technologies and fostering a spirit of continuous improvement, Jellyfish keeps pace with a rapidly evolving industry and sets new standards for excellence.

That’s where Wrike’s AI has helped Jellyfish exceed expectations.

James Ball, Vice President of Project Management at Jellyfish, explained that his team has previously struggled with fragmented information scattered across email, Slack, and Google Sheets, making it difficult to efficiently gather core information and necessary feedback.

Moving those disparate processes out of disconnected tools and into Wrike’s enterprise platform streamlined their workflows and helped forge even closer relationships with clients. In fact, James’ team uses Wrike’s AI-powered platform in partnership with clients to capture communication and keep pertinent information and updates in a single location — and the results have been impressive.

Vice President of Project Management at Jellyfish James Ball.

“When the client comes to me and tells me how much they love what we’re doing in the Wrike platform, and how this is a hundred times better than any processes they had with their previous agency, I know that we’re doing something special that is enhancing our partnership and putting us on the front-foot with our delivery standards.”

James Ball, Vice President of Project Management at Jellyfish

Having an enterprise platform like Wrike is a competitive differentiator for Jellyfish. It’s not just about operational efficiency; it’s about building trust and credibility. Clients know they can count on Jellyfish not only for excellent outcomes but also for a seamless and transparent experience from project planning to final debrief. Jellyfish’s commitment to building and maintaining client trust is clear from the technology they choose and the advanced AI that integrates into their workflows.

Demonstrating Wrike AI

James has also been able to both cut down on complex, time-consuming tasks and show clients the power of Wrike’s AI in real time. He described an instance where he was reviewing a particular request with a stakeholder on a video call: “There was a long chain of discussion, actions, issues, and elements decided and uncovered along the way.” When the stakeholder asked for a summary to discuss with senior management, James was able to put Wrike’s AI comments summary function to work in real time.

Vice President of Project Management at Jellyfish James Ball.

“I just clicked the button in Wrike and watched everyone’s jaws drop as it instantly did the work that probably would have taken me a couple of hours, right before their eyes.”

James Ball, Vice President of Project Management at Jellyfish

By using the AI Summary, James saved over two hours of manual work, delivering a comprehensive summary in seconds and demonstrating Wrike’s real-time impact to the client.

Vice President of Project Management at Jellyfish James Ball.

“I see AI as more of an assistant. It takes care of the tasks you don’t need to do yourself, so you can focus on the creative side. It’s like you’re the conductor, guiding the AI to handle the details while you bring everything together. That way, you’re freed up to think more strategically and creatively, which is really exciting.”

James Ball, Vice President of Project Management at Jellyfish

James is also seeing the benefits of Wrike Copilot for bigger-picture work. “Wrike Copilot is starting to look at a much broader range of things now,” he said. “It can pull together what’s going on across a whole project or even a folder, and I think that’s really powerful.” 

The future of AI-fueled project management, powered by Wrike, is certainly bright at Jellyfish. Are you ready to experience this kind of transformation in your own agency? Discover Wrike AI for yourself with a two-week free trial.

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