The Ultimate Guide to Digital Marketing

The digital marketing industry changes fast. Trends come and go, algorithms change, and almost every year, a new platform rises to the top, sending digital marketers racing to learn its skills of engagement. 

Take TikTok, for example. The platform has gone from “emerging channel” to a major player in the world of social media — by 2029, it’s projected to reach nearly 1.9 billion users worldwide, cementing its place as a primary discovery and search destination for younger audiences and forcing marketers to rethink short-form video and social SEO.

Digital marketing, encompassing online marketing, internet marketing, web marketing, and mobile marketing, is becoming increasingly essential to growing and maintaining business success as consumers become comfortable buying online. This change is profitable for organizations ready to modernize their marketing processes and strategies and meet their customers where they are. 

To succeed, digital marketers must observe their environment and deliver campaigns that connect with their audience and yield results. This requires them to understand their target market, strategize, and execute marketing plans to increase brand presence and credibility and achieve marketing goals. 

Monitoring data and studying customer behavior is a significant advantage of digital marketing. Unlike traditional marketing, where you can only review post-campaign data, you can track digital marketing campaigns in real-time to know what's working and what isn't, giving you the chance to improve campaigns while they're running.

This digital marketing guide serves as a manual to master online marketing. We've put it together to help you plan and execute successful digital marketing campaigns using best practices. You'll learn digital marketing basics, concepts, tools, and processes. We'll also provide links to additional resources from our Wrike blog, as well as other Wrike eBooks, videos, and infographics. We hope it answers all your questions and sets you up for digital marketing success.