What Is Digital Marketing Content?

What Is Digital Marketing Content?

Digital marketing content refers to multimedia used by a company to inform or entertain an audience.

While content is usually associated with the written word and comes in the form of blog posts or articles, this isn’t always the case. In digital marketing, content can appear as a podcast, a promotional video, or a social media post, to name but a few examples.

Typically, it’s a good idea to vary the digital marketing content you put out as a company since not everyone enjoys reading blog posts. To give yourself the greatest chance of reaching new customers, you should appeal to your audience through as many forms of content as you can.

Here are a couple of goals to bear in mind if you want to expand your online presence and improve your brand messaging:

Lead generation

If you want to build your customer base, you need to know how to generate new leads. Leads refer to people who may be interested in your company’s services and are crucial to any businesses’ growth. So, how can you use digital marketing content to create leads?

Everything from online courses to eBooks can secure new leads. We’ve all been enticed by the offer of a free course or eBook before. This adds value for the customer before they’ve even spent a dime. Because of this free perceived value, the customer may feel like they owe the company something in return, which can result in a new lead.

Customer retention

How do you keep your customers around even after they’ve made a purchase? By continuing to provide value. Digital marketing content is an excellent way to do this, as you can inform and entertain your customers, convincing them to stick around and hear what you have to say.

Case study: Tim Ferriss

Let’s take the popular self-help guru and self-proclaimed ‘human guinea pig’ Tim Ferriss as an example. This is a man who went from running a popular blog to an online empire. 

The key to his overwhelming success? Well, there’s ‘The Tim Ferriss Show’ podcast which brings in millions of listeners, his several New York Times Best Sellers, and the ‘five bullet Friday’ email newsletter. He also has a significant — and active — social media presence, many online video courses, eBooks, and more.

By diversifying his digital marketing content approach, Ferriss has been able to resonate with a large audience in a way that his blog or books alone wouldn’t have.