Wrike Product Management Guide

Product management describes the research, development, positioning, and support of a product over the course of its life cycle. Product management is a critical business function that enables organizations to identify opportunities for growth and build customer-centric solutions and platforms. 

Software product management, in particular, involves delivering products that bring value to or solve a particular problem or pain point for an end-user. In this way, product management marries the technical aspects of development with an understanding of the market, its trends, and how the product fulfills business needs. For product managers, valuable research and insights are often essential to understanding customer needs and requirements. 

In this guide, we’ll cover some product management basics, including the ins and outs of key roles like product manager and product owner. We’ll also touch on the ways artifacts like product roadmaps, backlogs, and requirements documentation help set short and long-term priorities for successful product teams. 

In our FAQ section, you’ll learn about product management strategy, the top product management skills to have, and the difference between roles like product manager vs. technical product manager. 

Read our full guide for an introduction to product management and discover terms and vocabulary definitions in our glossary that will further build your understanding.