What Is a Product Management Launch Plan?

What Is a Product Management Launch Plan?

A launch can get a product team super excited.

After spending months and, sometimes, years building a product, all teams eagerly look forward to a successful product launch to delight customers and deliver business value. Every launch needs a strategic product management launch plan to ensure it goes smoothly.

Product management launch plan definition

A product management launch plan is an actionable roadmap that helps teams take the product to market.  

Product launch plans help to:

• Build anticipation and excitement for the product in the market
• Gain early market feedback on the product by gauging customer reactions
• Provide customers a chance to engage with and buy the product
• Create a strong industry recognition and professional company brand

What does a product management launch plan checklist include?

For a successful product launch, all cross-functional teams in the company need to work in tandem.

Apart from product management and software development, teams such as customer service, human resources, marketing, finance, public relations, and sales will also need to coordinate.

Here is a sample product management launch plan checklist that can serve as inspiration to create your own:

1. Ensure 100% execution of the strategic vision outlined in the product roadmap
2. Complete testing of the new product and perform quality assurance checks
3. Get the product’s technical and support documentation ready
4. Create and promote sales and marketing materials pertaining to the product
5. Impart product training to the sales team
6. Deliver product training to the customer service team
7. Assess the customer journey to attract, engage, and purchase the product by removing potential obstacles
8. Set up an early customer feedback gathering process
9. Identify and outline the product metrics to gauge market feedback and business impact
10. Conduct a product test run by evaluating potential interruptions and preparing contingency plans

Products do not become successful in isolation. A well-planned project launch roadmap helps teams organize their tasks, identify resource overlaps, and remove roadblocks to product launches.

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