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  • Guide overview
    • What Is Product Management?
      • What Is Product Management? Product Management Definition
      • An introduction to product management
      • What is the difference between marketing and product management?
      • Product manager vs. project manager: What is the difference?
      • What isn't product management?
      • Who works on a product management team?
      • What are important product management skills?
      • Eight popular product management frameworks used by product managers
      • How to create a product management strategy
      • Level up your product management with Wrike
    • What Is a Software Product?
      • What Is a Software Product?
      • Software product definition - platform vs. product
      • What are the components of a software product?
      • How to create a software product - software product development process
      • Software product development models: Agile vs. Waterfall
    • Software Product Manager
      • What is a product manager?
      • What does a software product manager do?
      • Software product manager job description
      • Are product owners and product managers the same?
      • Skills every product manager should have
    • Product Owner
      • Product owner skills
    • Product Management Life Cycle
      • Ultimate Guide to Product Management Lifecycle
      • What is the product life cycle?
      • What is product life cycle management?
      • Why is managing the product life cycle important?
      • Software for managing PLM
    • Product Management Roadmap
      • What Is a Product Roadmap? Roadmapping 101
      • What is a product roadmap?
      • Who designs a product roadmap?
      • What goes into product roadmap planning?
      • What is roadmapping?
      • Roadmap best practices you need to consider
      • How to present a product roadmap to clients
      • What to look for in product roadmapping software
      • Why Wrike could be the roadmap tool for you
      • Introducing Wrike's product roadmap template
    • Product Management Software and Tools
      • Ultimate List of Product Management Software and Tools
      • What is product management software?
      • What are the benefits of product management software and tools?
      • What type of product management tools should you use?
      • How to choose the right product management software
    • Product Backlog
      • Introduction to Product Backlogs
      • What is a product backlog?
      • What are product backlog items?
      • Product backlog example
      • What is product backlog grooming?
      • What are the benefits of backlog grooming?
      • How does product backlog refinement work?
      • Backlog grooming best practices
      • Go from vision to market faster with Wrike
    • Product Management OKRs
      • Product Management OKR Best Practices
      • What are product management OKRs?
      • Are product OKRs and product roadmaps the same?
      • Why do you need OKRs for product management?
      • How to set up the best product team OKRs?
      • Examples of OKRs
      • Best practices for product management OKRs
    • Product Requirements Documents
      • Everything You Need To Know About Product Requirements Document (PRDS)
      • What is a product requirements document?
      • Who creates product requirement documents?
      • Why do product teams need a product requirements document?
      • How to create a product requirements document
      • Are product requirements documents (PRD) and marketing requirements documents (MRD) the same?
      • Is a product requirement document different from a product design document?
    • Product Management Metrics and KPIs Explained
      • Product Management Metrics and KPIs Explained
      • What are KPIs and metrics?
      • Key metrics for product management
      • KPI examples for product management
      • How to structure product KPIs
      • Product management KPI dashboard
    • Product Analytics
      • Product Analytics Definition and Overview
      • What is product analytics?
      • Why is product analytics useful?
      • Who uses product analytics?
      • How does product analytics work?
      • How can you use product analytics?
      • Essential features for product analytics tools
      • Optimize product performance with Wrike
    • Comprehensive Guide to Lean Product Management
      • Comprehensive Guide to Lean Product Management
      • What is lean product management?
      • Why is lean product management important?
      • How does the lean product management methodology work?
      • Essential lean management principles for product managers
      • Start the lean product management process with Wrike
    • Best Product Management Resources for Product Managers
      • Best Product Management Resources for Product Managers
      • Best product management training and courses
      • Best product management books
      • Best product management conferences and events
      • Level up your product management education
    • Practical Product Management Templates
      • Why use product management templates?
      • Five benefits of using product management templates
      • What are the different kinds of product management templates?
      • Get started with Wrike’s product management templates
    • FAQ
      • Performance
      • Product Backlog
      • Product Lifecycle
      • Product Management
      • Product Management Goals
      • Product Management Strategy
      • Product Management Teams And Roles
      • Product Manager
      • Product Owner
      • Product Prioritization
      • Product Requirements
      • Product Roadmap
      • User Stories
    • Glossary of Product Management Terms
    1. Product Management Guide

    What Is a Software Product?

    5 min read
    Blog Author Anna Grigoryan 2x
    Anna Grigoryan Director of Product Management, Wrike

    What Is a Software Product?

    Put simply, a software product is software that has been developed and maintained for the benefit of a user base and often to satisfy a need in the market. 

    Most of us interact with different types of software products each day. Examples of a software product can include products that help its users hold online video conferences and meetings (think Zoom) or a platform that helps businesses manage employee expenses. 

    Let’s take a closer look at the software product development process.

    Software product definition - platform vs. product

    For something to be considered a software product instead of a platform, the end-user should be primarily interacting with the software itself to solve a problem or derive value. A platform, on the other hand, often facilitates third-party interactions — like a food delivery service that allows users to place an order to a restaurant from a mobile application. 

    There are two main types of software products. These software product types are “generic software products” and “customized software products.”

    Generic software product - Generic software is a software product developed with a broad user base in mind. These products are “off the shelf” and may have more general features and functionalities. 

    Customized software product - A customized software product is a software product developed for a specific client or user base. An example of this could be a software product developed for an internal team at an organization. 

    What are the components of a software product?

    The best software product starts with a great value proposition. Then, it must be designed carefully and tested thoroughly to ensure that value is being delivered to the end-user. The components of a software product include:

    • Product design: Product design is the visual aesthetic and interactive interface in which users can engage with the product. 
    • Functionality and features: Functionality is how users interact with the software product when they use it. 
    • Content: Content refers to the data and information present in a software product.

    Further reading

    blog post

    Why Real-Time Wrike Reports Boost Product Development

    blog post

    How to Streamline Product Development With Project Management Tools

    blog post

    4 Things to Keep in Mind When Building a Product Launch Template

    blog post

    A Guide to Writing an Effective Requirements Management Plan

    How to create a software product - software product development process

    The software development process can be broken down into four activity types: specification, development, validation, and evolution 

    • Software specification - What will be the main features and functionalities of the software product? Here, a software requirements document is produced. This should help clarify aspects of the development process like timelines, project scope, budget, and more.
    • Software design and implementation - Based on the requirements identified, the software is designed and developed.
    • Software validation - During this part of the software product development process, the product is reviewed to ensure that the functionalities are in line with the outlined specifications.
    • Software evolution - Evolving customer needs and market shifts may necessitate updates or modifications to the software, even after it has been shipped. 

    Software product development models: Agile vs. Waterfall

    When it comes to software development models, there are a number of approaches available to product teams. Whether Agile or Waterfall is better depends on the project type, its scope, and timelines. 

    Waterfall software development

    Waterfall is an upfront planning approach and is considered more traditional and documentation-intensive than Agile. It follows linear, sequential phases which cannot run concurrently. These phases are: requirements, design, implementation, testing, and maintenance. While customer input can be factored into the early phases of the Waterfall approach, implementing customer feedback becomes much harder during later phases as change is difficult to manage in Waterfall. 

    Agile software development

    Agile Scrum software development is iterative, allowing teams to incorporate feedback from users/customers and stakeholders. Because of its sprint-based nature, Agile Scrum can present an opportunity for software development teams to iterate quickly and respond to changing customer and market demands.

    Read more

    blog post

    How to Create a Product Roadmap

    blog post

    Backlog Grooming Best Practices You Need to Know

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