How To Tailor Your Content Strategy for AEO

Live deminar | Wednesday, July 8, 8 a.m. PT

The search playbook you’ve relied on for years is being rewritten in real time. Join us to learn how to build content that stands out in AI-generated answers, earns visibility beyond search engines, and stays relevant no matter where discovery happens next.

Team collaborating around laptop showing Wrike project dashboard.

Why join this webinar?

Explore the new discovery model

Traffic has dipped — now what? Learn how AI-powered discovery is influencing what gets found, what gets cited, and what marketers should do differently to stay visible.

See real-life use cases

Get a behind-the-scenes look at real AEO strategies, refreshes, and distribution tactics that help content perform across search, AI, social, video, and community channels.

Get your AEO playbook

Our framework is simple: Find, fix, format, distribute, measure. Our experts will walk you through each step, so you can bring back actionable tips for your team.

Speakers

Brandes Gress

Content Marketing Manager, Wrike

Brandes Gress is a Content Marketing Manager at Wrike and a firm believer in user-first strategies. She’s orchestrated everything from multichannel campaigns to SEO-rich content that makes search engines swoon.

Vlastimil Cícha

SEO Manager, Wrike

Vlastimil Cícha is an SEO Manager at Wrike, focused on AI search, AEO, and SEO workflows. He helps improve Wrike’s visibility across search engines and AI answers, turning organic discovery into engaged leads and pipeline impact.

Melissa Kovach

Associate Manager, Wrike

Melissa Kovach is a marketer, storyteller, and occasional stage wrangler. She builds campaigns, hosts conversations, and brings energy to webinars and events — turning big ideas into moments people actually want to be part of.